WORK/EDITORIAL-DESIGN/FARMERS-MARKET
Farmers Market
Develop a marketing materials in a catalog for designers, marketers and farmers market owners attract new customers at a farmers market. The design assets will enhance the customers experience at the farmers market.
ABOUT PROJECT
ACCOMPLISHED
Advertising | Print Production | Marketing
INDUSTRY
Social Issues
The design strategy consists of a warm color palette that represents family and the connection with nature itself while highlighting fresh produce and the vibrant, inviting atmosphere of the market. Illustrative elements were created to engage more with the younger generation so we can continue to advocate for food security through all generations.
Overall, a minimalist design style was used to elevate farmers markets and create a strong conception of how a farmers market can be presented through different stages of their business.
The die cut designs enhance the brand awareness while being affordable, it will just depend on the business goal.
Being part of a farmers is more than just announcing the market season, it is about guiding the customer through their journey by feeling appreciated through design deliverables that makes them feel part of the community; this is what this editorial design was able to create.