DESIGN-WORK/BRAND-IDENTITY/ROXY-N-SONS-LLC
Roxy & Sons LLC
ABOUT PROJECT
Developed a sophisticated and modern brand identity that distinguished their high-end services in Connecticut for over 10 years, ensuring they stood out from competitors with an elevated and distinctive presence.
ACCOMPLISHED
Visual Identity | Brand Strategy | Collateral Materials | Website
INDUSTRY
Construction
WHO ARE THEY?
Roxy & Sons LLC
Offers luxury cleaning with a tailored approach, ensuring spaces are pristine, comfortable, and reliable. They focus on efficiency, flexibility, and modern expertise to transform every room into a serene retreat.
BRAND ANALYSIS
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No online presence
No branding
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Private clients, real estate firms, construction businesses, office buildings, and luxury properties.
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Commercial Property Manager | 45 to 60 years old | Mid-sized to large businesses, property managers, office buildings, and commercial establishments in need of consistent cleaning services.
They seek a cleaning service that is reliable, efficient, and can work around business hours without disrupting daily operations. Attract more clients by always presenting a spotless space that reflects the business’s high standards.
Real Estate Agent | 30 to 50 years old | Professional, works in a real estate firm managing luxury properties and high-end listings.
They need a cleaning service that ensures properties are always show-ready, impressing potential buyers from the moment they step inside.
Construction Business Owner | 40 to 55 years old | Owns a construction or post-construction cleaning business in Connecticut.
A busy construction business owner who often juggles multiple projects with tight deadlines. After completing a build, they require a cleaning service that can quickly turn a construction site into a pristine, ready-to-move-in space.
IMPORTANT
12.10.24: Currently working on collateral materials that have unique cutting techniques. Brand Strategy, Visual Identity and website has been accomplished.
COMPETITOR RESEARCH
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ServiceMaster Clean
Fish Window Cleaning
Coastal Cleaning
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They are franchises
Expand services to medical businesses.
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Family Owned
Flexible Schedule
Quick turnaround
Exclusive Clientele: Trusted to serve high-profile clients, including celebrity homes, government residences, and luxury condominiums.
Tailored service to each client.
Strategy Implementation
Developing a Fresh Brand Identity: I created an entirely new brand identity, starting with a redesign of the logo and establishing a clean, minimalistic visual language. This included a refined color palette and modern typography, ensuring the business presented itself as a premium, high-end service provider.
Creating an Online Presence: I built a new website with a minimalist design, prioritizing high-quality visuals and intuitive navigation. The website clearly showcased the business’s exclusive services and clientele, allowing potential clients to easily understand the offerings and book services. The site was optimized for search engines to increase visibility and attract more inquiries.
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