DESIGN-WORK/BRAND-IDENTITY/TIME-VIEW
Time View
Develop a brand identity that showcased the ultimate date-night or day experience with elegance in Times Square. The environment is targeted to 25 to 35 year old clientele.
ABOUT PROJECT
ACCOMPLISHED
Brand Identity | Brand Strategy | Website | Advertising | Print
INDUSTRY
Hospitality
The brand’s message is elegant, peaceful, and romantic, resonating with the ambiance of the boutique hotel. Utilizing the building’s abstract shape, the brand aims to showcase modernity, with iconography symbolizing time as a vessel for memories, capturing the essence of the location in Times Square.
The carefully selected colors define the brand’s haven: green for peace, black for elegance, and pastel yellow for romance, creating an atmosphere of tranquility and sophistication that aligns with the socially-conscious ethos of the hotel and its specific clientele.
With this modern, elegant and most of all romantic brand identity, Time View becomes the ultimate date-night or day couple getaway. Couples will feel their at peace knowing that their in a place were all their worries goes away and are filled with cherished moments that last beyond imagined.