DESIGN-WORK/EXHIBITION-DESIGN/OSCAR-HOWE
Oscar Howe
Develop a wild posting asset that focused on the placement of the asset, recognizing installers might deviate from the original design in a rural environment. The designs will represent indigenous cultural representation.
ABOUT PROJECT
ACCOMPLISHED
Brand Identity | Brand Strategy | Wayfinding | Print | Advertising
INDUSTRY
Arts & Culture
Inspired from his painting “Blanket Dance,” the brand effectively connected with his work and style. Used warm colors to reflect his strong, outspoken view on breaking stereotypes and represent his indigenous cultural heritage. Inspired by his abstract geometric shapes, these design elements are placed on different locations within the composition throughout the brand assets.
The brand effectively conveyed Oscar Howe's artistic vision and cultural significance, enhancing public awareness and appreciation of his work. The flexible design allowed for diverse and impactful placements, engaging a broad audience. It successfully communicated Howe's message of breaking stereotypical views on Indigenous people.